Boise SEO and Advertising Agency
What do we do? We help you get first page Google (and other search engine) rankings by combining our 16+ years of search engine optimization into everything we do. We care about each and every new client we get and we treat each client (big or small) as if we were working on our own website.
Boise SEO: What is Search Engine Optimization?
Search engine optimization or “SEO” is the procedure of making sure that your web site is “optimized and ready” for Google (as well as other) search engines to index your site. Indexing is simply the process of listing your site in the appropriate spots, positions, or directories to ensure that when internet users Look for a certain relative keyword (or keyword phrase) – the search engine is able to show them relative and helpful results.
Search engine optimization (SEO) is the procedure of affecting the visibility of a web site or perhaps a web web page inside a search engine’s unpaid results-often known as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search outcomes page), and much more often a website seems in the search outcomes list, the much more visitors it’ll obtain from the search engine’s customers. SEO may target different sorts of search, such as image search, nearby search, video search, academic search, news search and industry-specific vertical search engines.
As a web advertising strategy, Search engine optimization considers how search engines like google function, what people search for, the actual search terms or keywords typed into search engines like google and which search engines are preferred by their targeted audience. Optimizing a web site may involve editing its content, HTML and related coding to each increase its relevance to particular key phrases and to eliminate barriers to the indexing activities of search engines. Advertising a site to increase the number of backlinks, or inbound hyperlinks, is another Search engine optimization tactic.
The image below is a visual picture of “Google Page Rank” in action.
Boise SEO: Why the Google Search Engine is Different?
(1) More people (about 75% of all internet users) search with Google; (2) Google actually cares about the search results it shows to you – their users; and (3) Google has many rules built into their algorithm to keep people from “cheating or spamming” their search engine. – Therefore, if you’re going to rank high in Google search engine results, you had better be playing by their rules.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the crawl rate, and track the web pages index status.
The top search engines, like Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search outcomes. Pages which are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Two major directories, the Yahoo Directory and DMOZ each need manual submission and human editorial evaluation. Google offers Google Search Console, for which an XML Sitemap feed can be produced and submitted for free to ensure that all pages are discovered, especially pages that are not discoverable by automatically following hyperlinks along with their URL submission console. Yahoo! formerly operated a paid submission service that assured crawling for a price per click; this was discontinued in 2009.
Search engine crawlers may look at a number of different factors when crawling a site. Not each page is indexed by the search engines like google. Distance of pages from the root directory of a site may also be a aspect in whether or not or not pages get crawled.